نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری رشته مدیریت آموزشی، دانشگاه آزاد اسلامی، واحد دماوند، دماوند، ایران
2 دانشیار، گروه مدیریت آموزشی، دانشگاه فرهنگیان، تهران، ایران.
3 استادیار، دانشگاه آزاد اسلامی، واحد دماوند (تهران)، گروه علوم تربیتی تهران، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
One of the concerns of preschool centers is how to convince parents to leave their children in these centers for education and maintenance. Therefore, managers of preschool centers, like managers of other organizations, have to develop their business and convince their customers by providing pleasant and satisfying customer experiences. The aim of the present study is to identify and level the influencing factors on the development of preschool centers with the interpretive structural modeling approach.
This research, in terms of purpose, is applied, and from the point of view of data gathering, it is of a mixed type, which done in two stages: thematic analysis and interpretive structural modeling. The statistical population consists of two groups, the first group included managers of preschool centers in Tehran. The second group consists of academic experts and managers of preschool centers in Tehran. In the qualitative section, the data-gathering tool was a semi-structured interview, and in the interpretive structural modeling section, the main data-gathering tool was a researcher-made questionnaire.
The results of the qualitative part showed that 9 factors include awareness of the preschool center's brand, marketing strategy, interactions with parents, educational content, financial resources, networking with stakeholders, image (brand) position of the preschool center, organizing online educational events, and physical environment design influenced on the development of preschool centers.
کلیدواژه‌ها [English]
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