شناسایی سازه‌های رهبری دیجیتال در صنعت بیمه ایران با رویکرد فراترکیب

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری ، گروه مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران

2 دانشیار، گروه مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران.

3 دانشیار، گروه مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران

چکیده

مقدمه و هدف: رهبری دیجیتال به عنوان مهارت رهبران برای ایجاد چشم‌اندازی روشن و معنادار برای فرآیند دیجیتالی‌سازی و اجرای استراتژی‌هایی برای تحقق آن توصیف می‌شود. پژوهش حاضر با هدف شناسایی سازه‌های رهبری دیجیتال در صنعت بیمه ایران با رویکرد فراترکیب انجام شد.
روش‌شناسی پژوهش: این پژوهش مبتنی بر پارادایم عمل‌گرایی و با رویکرد استقرایی انجام شده و از طرح پژوهش آشیانه‌ای استفاده شده است. بدین منظور پایگاه‌های معتبر داخلی و خارجی شامل پرتال جامع علوم انسانی، نورمگز، جهاد دانشگاه، ساینس‌دایرکت، اسکوپوس، پروکوئست و امرالد مورد جست‌وجو قرار گرفت. در بازه زمانی ۱۳۹۰ تا ۱۴۰۳ و ۲۰۱۵ تا ۲۰۲۵، در مجموع 53 مقاله شناسایی و پس از ارزیابی محتوایی، 50 مقاله به‌صورت هدفمند انتخاب و وارد تحلیل شدند. داده‌ها با روش کیفی فراترکیب و طی مراحل کدگذاری باز، محوری و انتخابی تحلیل گردید
یافته‌ها: بر اساس یافته‌ها، 71 مقوله فرعی در قالب ۱۲ مقوله اصلی شناسایی شد که شامل چشم‌انداز دیجیتال و راهبرد تحول، فرهنگ دیجیتال و چابکی سازمانی، تجربه مشتری در اکوسیستم دیجیتال، رهبری دیجیتال، زنجیره تأمین دیجیتال در بیمه، نوآوری و مدل‌های کسب‌وکار دیجیتال، مهارت‌های فناورانه مدیران، امنیت سایبری و حفاظت از داده‌ها، فناوری‌های نوظهور در بیمه دیجیتال، همکاری بین‌المللی و رقابت‌پذیری دیجیتال، مدیریت منابع انسانی در اکوسیستم دیجیتال، و سیاست‌گذاری و تنظیم مقررات دیجیتال است.
بحث و نتیجه‌گیری: نتایج پژوهش حاضر نشان می‌دهد که رهبری دیجیتال در صنعت بیمه ایران مفهومی چندبعدی و نظام‌مند است که بر پایه مجموعه‌ای از مؤلفه‌های راهبردی، فرهنگی، فناورانه و رفتاری استوار است. در این چارچوب، چشم‌انداز دیجیتال و راهبرد تحول به‌عنوان نقطه آغاز فرآیند دیجیتالی شدن سازمان‌های بیمه‌ای عمل می‌کند و جهت‌گیری کلان سازمان را در هماهنگی با اهداف تحول دیجیتال مشخص می‌سازد. این بعد، رهبران را ملزم می‌کند تا بین فناوری‌های نوین و مأموریت‌های اصلی سازمان پیوند برقرار کنند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Identifying Digital Leadership Structures in the Iranian Insurance Industry with a Meta-Synthesis Approach

نویسندگان [English]

  • Hamid Ghanbarvand 1
  • saied sehhat 2
  • Mehdi Yazdanshenas 3
  • hamed dehghanan 2
1 PhD Student, department of business management, Allameh Tabatab`i University,Tehran, Iran.
2 Associate prof, department of business management, Allameh Tabatab`i University, Tehran, Iran.
3 Associate prof, department of business management, Allameh Tabatab`i University, Tehran, Iran.
چکیده [English]

Background and Objective: Digital leadership is described as leaders’ capability to articulate a clear and meaningful vision for the digitalization process and to implement strategies to realize that vision. The present study aims to identify the constructs of digital leadership in the Iranian insurance industry using a meta-synthesis approach..
research methodology: This research is based on the paradigm of pragmatism and an inductive approach, and a nested research design was used. For this purpose, reputable domestic and foreign databases were searched, including the Comprehensive Portal of Humanities, Normags, Jihad Daneshgah, Science Direct, Scopus, ProQuest, and Emerald. In the period 2011-2024 and 2015-2025, a total of 53 articles were identified, and after content evaluation, 50 articles were purposefully selected and entered into the analysis.
Findings: Based on the findings, 71 subcategories were identified within 12 main categories, including digital vision and transformation strategy; digital culture and organizational agility; customer experience in the digital ecosystem; digital leadership; digital supply chain in insurance; innovation and digital business models; managers’ technological competencies; cybersecurity and data protection; emerging technologies in digital insurance; international collaboration and digital competitiveness; human resource management in the digital ecosystem; and digital policymaking and regulation.
Conclusion: The results indicate that digital leadership in the Iranian insurance industry is a multidimensional and systemic concept grounded in a set of strategic, cultural, technological, and behavioral components. Within this framework, digital vision and transformation strategy function as the starting point of the digitalization process in insurance organizations, defining the organization’s overall direction in alignment with digital transformation objectives. This dimension requires leaders to establish a coherent linkage between emerging technologies and the core missions of the organization.

کلیدواژه‌ها [English]

  • Digital leadership
  • Iranian insurance industry
  • meta-synthesis approach
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