تبیین عوامل موثر بر بهبود کیفیت نظام آموزشی کارکنان صدا و سیمای جمهوری اسلامی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت آموزشی، گروه علوم تربیتی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.

2 استادیار گروه علوم تربیتی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران

3 دانشیار، گروه علوم تربیتی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.

4 دانشیار، دانشکده علوم تربیتی و روانشناسی، دانشگاه تبریز، تبریز، ایران.

10.22098/ael.2024.15021.1429

چکیده

مقدمه و هدف: از جمله مسائلی که سازمان‌های رسانه‌ای، در پی کسب مزیت رقابتی در سپهر رسانه‌ای با آن مواجه هستند، آموزش و توانمندسازی کارکنان است. از اینرو مقاله حاضر با هدف تبیین عوامل موثر بر بهبود کیفی آموزش کارکنان رسانه ملی انجام پذیرفته است.
روش‌شناسی پژوهش: تحقیق حاضر در دو بخش کیفی و کمی انجام شده است که مقاله حاضر به دنبال تبیین عوامل موثر استخراج شده در بخش کیفی می باشد. جامعه آماری، متشکل از کارکنان این سازمان بود که 430 نفر به عنوان نمونه با استفاده از فرمول کوکران به روش نمونه‌گیری خوشه‌ای انتخاب شدند. گردآوری اطلاعات به وسیله پرسشنامه تدوین شده در مرحله کیفی پژوهش، صورت گرفت. رواﯾﯽ ﻣﺤﺘﻮاﯾﯽ ﭘﺮﺳﺸﻨﺎﻣﻪ با استفاده از جدول ﻻوﺷﻪ محاسبه شد. تجزیه و تحلیل داده‌ها با استفاده از آزمون t و مدل‌سازی معادلات ساختاری و رویکرد حداقل مربعات جزئی (PLS) بود. شاخص‌های معناداری بار عاملی، ضریب پایایی ترکیبی و میانگین واریانس استخراجی مورد ارزیابی قرار گرفت. در این راستا از نرم افزارهای SPSS و Smart PLS3 استفاده شد.
یافته‌ها: در راستای الگوی مستخرج، متشکل از 12عامل درونداد، 15عامل فرایند، 3 عامل برونداد، 3 عامل پیامد و 155 ملاک و 910 نشانگر؛ یافته‌ها نشان داد همگی از قدرت تبیین کیفیت آموزش برخوردار بوده و مدل پژوهش برازش لازم را دارد.
بحث و نتیجه‌گیری: نتایج این مطالعه ضمن ارائه دیدگاهی روشن و برنامه‌ریزی عملیاتی برای مدیران رسانه در رابطه با آموزش سرمایه انسانی؛ در افزایش انگیزه عوامل انسانی، مدرسان و مدیران آموزشی در چگونگی بهبود و ارتقای کیفی نظام آموزشی سازمان در راستای اهداف و ماموریت نهایی آن موثر می باشد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Explaining the effective factors on improving the quality of the training system of radio and television employees of the Islamic Republic of Iran

نویسندگان [English]

  • Robab Momen Moghadam 1
  • Jahangir Yari Hajataloo, 2
  • Sadegh Maleki Avarsin 3
  • Hamdullah Habibi 4
1 PhD student in Educational Management, Department of Educational Sciences, Tabriz, Islamic Azad University, Tabriz, Iran.
2 Assistant Professor, Department of Educational Sciences, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
3 Associate Professor, Department of Educational Sciences, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
4 Associate Professor, Faculty of Educational Sciences and Psychology, Tabriz University, Tabriz, Iran.
چکیده [English]

Background and Objective: One of the issues that media organizations face in order to gain a competitive advantage in the media field is the training and empowerment of employees. The purpose of this article is to explain the effective factors on improving the training quality of national media workers.
research methodology: This research is in two parts, qualitative and quantitative, and the purpose of the article is to explain the effective factors extracted in the qualitative part. The statistical population was the employees of irib organization, who were selected as a sample using Cochran's formula by cluster sampling method. Data collection was done by questionnaire. The content validity of the questionnaire was calculated using the Lawshe table. Data analysis was done using t-test, structural equation modeling and PLS partial least squares method. The significance indices of factor loading, composite reliability coefficient and extracted average variance were evaluated. SPSS and Smart PLS3 software were also used.
In line with the derived model, 12 input factors, 15 process factors, 3 output factors, 3 outcome factors and 155 criteria and 910 indicator.
Findings: The findings showed that all of them have the power to explain the quality of training and the research model has the appropriate fit.
Conclusion: This research provides a clear perspective and operational planning of media managers in relation to human capital. It is effective in increasing the motivation of human factors, teachers and training managers in how to improve and improve the quality of the organization's training system in line with its ultimate goals and mission.

کلیدواژه‌ها [English]

  • Explanation of effective factors
  • quality improvement
  • training system
  • national media staff

مراجع

Aris, A; Bougin, J.(2014). Management of creative value-creating media companies, (Translator: Education and Research Translators Group of Broadcasting Planning and Supervision Deputy, Scientific Supervisor: Taybeh Barati), Tehran: Future Project.538 p. [in Persian]
Armstrong, M. (2011), A Handbook of strategic Human Resources Management; Eleventh Edition, Kogan page: London
Azeem, F., Atta, S. H., Rasheed, K., Rafique, M. S., & Muhammad, F. (2024). Why Training and Development Programs Don't Improve Employee Productivity. European Journal of Applied Science, Engineering and Technology, 2(3), 142-150. [DOI: 10.59324/ejaset.2024.2(3).12]
Bazargan, Abbas (2023), educational evaluation (concepts, models, operational process), Tehran: Samit Publications. [in Persian]
Costello, J., & Oliver, J. (2018). Human resource management in the media. In handbook of media management and economics (pp. 95-110). Routledge.‏
Cremedas, M., & Lysak, S. (2011). ‘‘New Media’’Skills Competency Expected of TV Reporters and Producers: A Survey. Electronic News, 5(1), 41-59. [https://doi.org /10.1177/1077695820925306 ]
Davari, Ali; and Rezazadeh, Arash (2013). Structural equation modeling with pls software. Tehran, Jihad University Press. [in Persian]
Dehghani, Alireza (2021). Educational Effectiveness Evaluation Model of Realization of Expectations (ROE), Tehran: Publications: Iran Industrial Research and Education Center. [in Persian]
Dehghani, Alireza; Abdulahi, Bijan; Abbasian, Hossein; Behrangi, Mohammadreza (2019). Designing a Return on Expectations (ROE) educational evaluation model: qualitative research, Measurement and Evaluation Studies Quarterly, 10 (29): pp. 7-34. [in Persian] [DOI: 10.22034/EMES.2020.39882]
  Fathi Vajargah, Koresh; Mohammad Hadi, Fariborz (2012). Basics of quality management in training and improvement of human resources, Tehran, published by: Aizh [in Persian]
Fransiscus, R., Sagala, L. G., & Sagala, M. S. (2024). The Influence Of Education And Training Programs On Employee Achievement In Republic Of Indonesia Public Radio Broadcasting Institution Medan. Jurnal Ekonomi, 13(02), 492-501. [DOI: 10.54209/ekonomi.v13i02ESSN 2721-9879]
Gholamreza, Ali Asghar; Karimi-Mibdi, Ehsan (2013). Presentation of the optimal strategy of the training center of the Islamic Republic of Iran Broadcasting Organization, Audiovisual Media, 10 (25), [in Persian] [DOR: 20.1001.1.26454696.1393.10.25.3.8]
Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: a review of four recent studies. Strategic Management Journal, 20(2), 195–204. [https://doi.org/10.1002/(SICI)1097-0266(199902)20:2<195::AID-SMJ13>3.0.CO;2-7]
Jaipong, P., Nyen Vui, C., & Siripipatthanakul, S. (2022). A case study on talent shortage and talent war of True Corporation, Thailand. International Journal of Behavioral Analytics, 2(3), 1-12. https://ssrn.com/abstract=4123711 ‏
Joshua, O. T., & Adekunle, A. O. (2016). Manpower development & employee job performance in the Nigerian public & private sectors: A comparative study of Lagos broadcasting corporation and channels television. European Journal of Business and Management, 8(4), 108-114 https://www.iiste.org/Journals/index.php/EJBM/issue/view/2266
Kaufman, Rogers; Herman, Jerry (1991). Strategic planning in the educational system. Translated by Faridah Mashaikh and Abbas Bazargan, 2013. Tehran. School publications [in Persian]
Khan, M. A. A., Tarofder, A. K., & Azam, S. F. (2021). Critical factors affecting employees’motivation and Productivity in Bangladeshi satellite television Channels. European Journal of Social Sciences Studies, 5(6). [DOI: 10.46827/ejsss.v5i6.985]
Khedmati, Hassan, Behrangi, Mohammad Reza, & Sorani Yanchasmeh, Reza. (1402). Designing a training and learning management model that empowers employees. Applied Educational Leadership, [in Persian]  4(3), 19-36. [DOI: 10.22098/ael.2023.12828.1270]
Khojaste Bagherzadeh, Hassan (2014). The difference between media organizations and industrial organizations. Interdisciplinary Studies in Media and Culture, Volume 5, Number (2): pp. 21-38. [in Persian] https://www.sid.ir/paper/222430/fa
Kurgat, F. K. (2019). Effect of Change Management on Organizational Performance of Media Companies in Kenya (Doctoral dissertation, Strathmore University). https://www.researchgate.net/profile/Fredrick-Kurgat/publication/333827758
Li, N., & Chen, X. (2021). Research on the Cultivation Model of Diversified Application Talents for Broadcasting and Television Directors Based on Cloud Network Platform. In E3S Web of Conferences (Vol. 251, p. 01015). EDP Sciences.  [DOI: 10.1051/e3sconf/202125101015]
Miri Qamsari, Fatima; Bebran, Siddiqa; Saidi, Ahmed (2019). Development of the strategic development model of human resources management in the broadcasting organization: a mixed study, Cultural and Communication Studies, 59(16), 187-212. [in Persian] [https://doi.org/10.22034/jcsc.2020.111669.1963]
Mohammadi Zanjireh M., Mortazavi S M., Hadizadeh M. (2024). Futures studies for development of smart education considering the role of new technologies. Journal of Applied Educational Leadership, 5(1), 176-194. [in Persian] [ DOI: 10.22098/AEL.2024.14391.1401]
Ponnan, R., & Ambalavanan, B. (2014). Innovations to Broadcasting Curriculum to meet Workplace expectations. Procedia-Social and Behavioral Sciences, 123, 160-169. [DOI: 10.1016/j.sbspro.2014.01.1410]
Roshandel Arbatani, Tahir. (2022). Challenges of knowledge sharing in media organizations (Editor's note), Media Management Reviews, Media Management Reviews, 1(4), 416-415. [in Persian] [DOI: 10.22059/MMR.2023.91626]
  Sabbaghian, Zahra; Akbari, Sohaila (2014). Comprehensive organizational education (with an approach to adult education), Tehran: Samt. [in Persian]
Sadati, Seyed Nasrullah (2011). Investigating the process of changes in the indicators of the learning organization in the Educational Vice-Chancellor of the Broadcasting Organization during the years 1383 to 1388. Scientific Quarterly of Visual and Audio Media, 7(15), 132-99. [in Persian] https://ensani.ir/fa/article/427276/
Salvatian, Siavash, Sharifi, Ghorbani, & Arash. (2020). Identifying the main intellectual capital in state media organizations: a case study of the Islamic Republic of Iran Broadcasting Organization. Public Administration, 46(12), 605-627.  [in Persian] [DOI: 10.22059/jipa.2020.304610.2760]
Sokolović, B., Šiđanin, I., Duđak, L., & Kokotović, S. (2023). Professional Training of Employees in Media Organizations in Serbia and Its Implications on Career Development. Sustainability, 15(5), 4105.‏ [DOI: 10.3390/su15054105]
Sharifi, Syedmehdi; Saeedabadi, Mohammad Reza; Stiri, Mehrdad; Hossein Tabar, Asgari (2018). Designing a systematic model of training and development of human capital in creative industries. Human Resource Management Research, 35(11): 29-55. [in Persian] [DOR: 20.1001.1.82548002.1398.11.1.4.4]
The site of the General Directorate of Radio and Television Education of
the Islamic Republic of Iran (2023/2/12). The five-year program of training
and improving human resources of the Islamic Republic of Iran Broadcasting
Organization (1401 to 1405). [in Persian] https://iriboffice.ir/tc/
Tenenhaus, M., Amato, S., & Esposito Vinzi, V. (2004, June). A global goodness-of-fit index for PLS structural equation modelling. In Proceedings of the XLII SIS scientific meeting (Vol. 1, No. 2, pp. 739-742).‏ https://www.researchgate.net/profile/Michel-Tenenhaus-2/publication/284462849
Vinzi, V. E., Trinchera, L., & Amato, S. (2010). PLS path modeling: from foundations to recent developments and open issues for model assessment and improvement. Handbook of partial least squares: Concepts, methods and applications, 47-82. https://link.springer.com/chapter/10.1007/978-3-540-32827-8_3
Zain Abadi, Hassan Reza & Hemmati, Maryam. (2012). Factors, criteria, indicators and judgment criteria for evaluating the quality of educational groups in Hilal Institute of Scientific and Applied Higher Education in Iran. Scientific Journal of Rescue and Relief, 5(1), 19-30. SID. [In Persian]  https://sid.ir/paper/190775/fa
 
رهبری آموزشی کاربردی
دوره 5، شماره 3
مهر 1403
صفحه 115-139

فایل ها

سابقه مقاله

  • تاریخ دریافت: 17 اردیبهشت 1403
  • تاریخ بازنگری: 31 تیر 1403
  • تاریخ پذیرش: 07 مرداد 1403

هم رسانی

ارجاع به این مقاله

آمار